Your unfair advantage

A License to Rock & Pop

James Fry, the critically acclaimed author of A Licence to Rock and Pop – An Inventory of Attitude (with a second book in the pipeline) and a radio broadcaster to add his canon of communication, his approach to media is always exploratory and inventive, and in the current ocean of average information James understands that one bold singular message shining bright and loud will out run in an instance any intellectualising complicated visual.

Though his primary work is of the visual nature he is no stranger to creating and generating music as a means of celebrating the message.